Morrie's Sparta Ford
 Sales 608-580-8735
Service 608-580-8712
615 S Black River St Sparta, WI 54656
Sales 9:00 AM - 4:00 PM Parts & Service 8:00 AM - 1:00 PM
Open Today !
Sales: 9:00 AM - 4:00 PM
Parts & Service: 8:00 AM - 1:00 PM
All Hours

Morrie's Sparta Ford: Your Trusted Ford Dealer Serving Black River Falls, WI

At Morrie's Sparta Ford, we’re not just about selling cars—we’re about helping you find the right vehicle that suits your life in Black River Falls. Whether you’re looking for a tough truck, a reliable SUV, or a sporty convertible, we’ve got a great selection of Ford vehicles ready for you to explore. Our goal is to make your car-buying experience simple, enjoyable, and stress-free.

Find Your Perfect Ford

Looking for something that can keep up with your day-to-day needs? Our Ford trucks are built tough, ready for anything from a weekend adventure to a big project. Need an SUV that’s as versatile as your lifestyle? We’ve got you covered with a range of options perfect for both city drives and off-road journeys. Browsing for something that will deliver enhanced thrill? Our convertibles are up to the task. Whether it’s a family-friendly ride or a car with power and performance, we’ve got the perfect Ford waiting for you.

We’re Here for You

We know that buying a car can feel overwhelming, but we’re here to make it easy. Our friendly team at Morrie's Sparta Ford is always ready to listen to what you're looking for and help guide you through the process. No pushy sales tactics, just honest advice and a genuine desire to help you find a vehicle that fits your needs.

Simple, Straightforward Financing

When it comes to financing, we make it as simple as possible. Our finance team will walk you through your options in a way that’s easy to understand, and we’ll work with you to find a plan that fits your budget. No jargon, no confusion—just clear answers and honest guidance. We want you to drive away feeling confident in your decision, knowing you’re getting the right deal for you. And don't forget to check out our online trade-in tool that will give you a quick estimation on the value of your car.

Proud to Serve Black River Falls

We’re proud to be the go-to Ford dealer for Black River Falls drivers. We’ve built a reputation for treating people like neighbors, not just customers. At Morrie's Sparta Ford, you’ll always be treated with respect and kindness, and we’re excited to help you find a car that works for you and your family.

Ready to Find Your Next Ride?

When you’re ready to take the next step, we’re here to help. Stop by Morrie's Sparta Ford to browse our selection of new and used vehicles. Whether you’re looking to test drive a truck, SUV, or convertible, we’ll be happy to answer all your questions and help you find the right ride. We look forward to seeing you soon and getting you on the road in a vehicle you’ll love.